A Little Bit About Me...

My career has never followed just one lane, and that has become one of my greatest strengths.

I began in retail and visual design, where I learned an early lesson that has stayed with me throughout my career: great ideas only work when they can be translated into experiences people understand and connect with.

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Over the past 20 years, that foundation has grown into experience across marketing, creative operations, project management, merchandising, communications, brand execution, and large-scale initiatives. I've worked across teams, vendors, leaders, and field organizations to take ideas from concept through execution and bring structure to complex projects while never losing sight of the customer experience.

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What I enjoy most is the space where strategy and creativity meet execution. Whether I'm developing a communication strategy, coordinating a national rollout, creating a marketing concept, solving an operational challenge, or building something completely new, I'm naturally drawn to connecting the pieces and finding a way forward.