Professional Summary
Marketing, creative operations, and project management professional with 20+ years of experience leading complex initiatives, cross-functional teams, communications, and large-scale execution. Combines creative thinking with operational strategy to turn ideas into actionable plans, align stakeholders, solve problems, and deliver results across fast-moving organizations. Experienced in brand execution, vendor partnerships, retail operations, merchandising, and customer-focused initiatives from concept through implementation.
PROFESSIONAL EXPERIENCE
Lowe' Companies, Inc.
2005 – Present
Mooresville, NC
Senior Fleet Analyst – Large Equipment
2020 – Present
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Lead national programs and initiatives supporting Lowe's Rental and its large-equipment business, partnering across operations, marketing, vendors, technology, field teams, and leadership.
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Lead complex initiatives from strategy and planning through field execution.
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Lead vendor partnerships, communications, program launches, and operational improvements supporting rental locations nationwide.
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Develop field-facing marketing and awareness initiatives designed to increase customer engagement and rental visibility.
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Translate business needs and performance insights into actionable programs, communications, and execution strategies.
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Coordinate cross-functional stakeholders to solve operational challenges and improve program performance.
Deployment Planning Analyst
2018 – 2020
Managed planning and execution for national product launches, resets, and merchandising initiatives across a 1,700+ location retail network.
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Coordinated timelines, collateral, vendors, merchants, space planning, print production, and field execution.
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Managed multiple concurrent workstreams from planning through implementation.
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Identified execution gaps and partnered cross-functionally to resolve issues before launch.
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Developed field communications and deployment materials supporting consistent execution at scale.
Market Product Service Manager
2013 – 2018
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Led merchandising and product-service execution across a 15-store market with responsibility for 75+ associates.
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Led teams responsible for merchandising, product resets, display execution, and customer-facing standards.
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Partnered with merchants, vendors, store leadership, and operations on product transitions and initiatives.
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Managed staffing, performance, training, budgets, and execution across multiple locations.
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Coordinated large-scale events and market initiatives while balancing operational priorities.
Assistant Store Manager & Various Store Positions
2005 – 2013
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Led sales performance, customer experience, and business operations across Appliances and Pro Services, driving revenue growth through team leadership, operational excellence, and customer-focused execution.
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Built collaborative relationships with customers, vendors, installers, and cross-functional business partners to strengthen customer loyalty, improve service delivery, and support business objectives.
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Coached and developed associates on consultative selling, customer engagement, communication, and product expertise, fostering a high-performing, service-oriented culture that improved team performance and customer satisfaction.
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Supported product launches, promotional campaigns, and customer-facing marketing initiatives by coordinating implementation, ensuring operational readiness, and delivering consistent brand execution.
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Founded and manage a multi-brand lifestyle media business focused on wine, culinary experiences, travel, and outdoor living, developing integrated brand strategies that increase brand awareness, audience engagement, and long-term growth across multiple digital platforms.
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Lead the complete marketing lifecycle from concept through execution, managing campaign strategy, editorial planning, photography, videography, copywriting, websites, newsletters, social media, and performance analytics.
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Develop consumer-focused marketing campaigns and branded content featuring wineries, wine education, food and wine pairings, travel destinations, culinary experiences, and lifestyle storytelling that strengthen brand identity and consumer engagement.
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Build strategic partnerships with wineries, restaurants, tourism organizations, local businesses, and community partners to create collaborative marketing initiatives that expand brand visibility and support audience growth.
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Analyze consumer behavior, campaign performance, website traffic, and digital analytics to identify opportunities, optimize marketing strategy, and improve campaign effectiveness through data-driven decision-making.
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Utilize AI-powered marketing tools, WordPress, Canva, SEO, and digital marketing platforms to streamline creative workflows, strengthen brand consistency, and improve operational efficiency.