Events & Brand Experiences

My event experience spans 68+ Lowe’s Tool Rental grand openings, community festivals, parades, industry expos, vendor activations, and store celebrations. One of the largest grand openings, in Mooresville, NC, brought together 25+ vendor partners, food trucks, and Latino radio station La Raza to build awareness and engage the local community.

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I have partnered cross-functionally with teams including Multicultural, Veterans, and Pride, supporting events designed to connect Lowe’s and Tool Rental with customers and communities. Additional initiatives have included Race for the Cup, Store of the Year celebrations, and other store and associate events.

My role has included project coordination, strategic planning, vendor and stakeholder engagement, event communications, promotional support, and execution: bringing the people, resources, and details together to deliver a successful brand experience.